Critic's Notebook

DJ Khaled and Lil Wayne’s “Bitches & Bottles”: The Most Expensive Vodka Commercial Ever

If we've learned anything from 30 Rock, it's that product integration is the future of successful American capitalism. This is a lesson that's been wholeheartedly embraced by the modern rap community. So obviously, when DJ Khaled and Lil Wayne get together, it's all about pushing daddy Birdman's GTVodka -- the...
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If we’ve learned anything from 30 Rock, it’s that product integration is the future of successful American capitalism.

This is a lesson that’s been wholeheartedly embraced by the modern rap community.

So obviously, when DJ Khaled and Lil Wayne get together, it’s all about pushing daddy Birdman’s GTVodka — the only booze good enough to drink off your bitch’s titties.

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For “da best” local DJ’s newest track “Bitches & Bottles,” they didn’t so much film a music video as shoot the most expensive vodka commercial of all time. What other liquor spot comes with a T.I. cameo?

http://www.youtube.com/watch?v=Q8xTL866pqY

Honestly, though, this is grade-A commercialism. As a strip-hop anthem, this song is merely meh. But put forth in this manner, it stands as the greatest ad jingle in the history of ever. This product placement is a star-studded event, and it comes with lots of ass and cleavage shots.

The non-vodka segments of the video are pretty standard. Seizure-inducing cuts between flashy scenes set in some fancy warehouse … Seen it.

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However, Ace Hood has the coolest cameo. His bitch comes with a diamond-encrusted tag mask!

But I think it’s obvious why we’re all really watching. And now we must excuse ourselves …

We have a most overwhelming desire to get naked and get wasted.

Follow Crossfade on Facebook and Twitter @Crossfade_SFL.

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