Screenshot via @ohleevuh.lily/Instagram
Audio By Carbonatix
If Miami has felt a bit hotter lately, it could be the changing of seasons. Or it might just be Bad Bunny’s new Calvin Klein billboard.
Late last month, Calvin Klein debuted a global campaign shot by photographer Mario Sorrenti featuring the 31-year-old Puerto Rican superstar dancing shirtless in the brand’s boxer briefs to the track “EoO” from his latest album, Debí Tirar Más Fotos. It wasn’t long before giant billboards for the ad campaign popped up in New York City and Miami.
Naturally, the larger-than-life images of the tan and tattooed musician posing in nothing but his underwear have captivated fans everywhere. (See this car full of screaming women in Miami.)
Interested in making the pilgrimage to see the Miami billboard for yourself? New Times has the deets.
When news happens, Miami New Times is there —
Your support strengthens our coverage.
We’re aiming to raise $30,000 by December 31, so we can continue covering what matters most to you. If Miami New Times matters to you, please take action and contribute today, so when news happens, our reporters can be there.
Where is the Bad Bunny billboard in Miami?
The billboard is located on the Dolphin Expressway, westbound, specifically on the street-facing side of the Shops at Civica building in Allapattah and directly in front of the Dominion Tower apartments.
The stretch of road has been plagued by construction as part of the massive Signature Bridge project. In other words, traffic was already a problem before the eye-catching ad appeared.

The billboard on SR 836 was formerly home to a Burberry ad featuring actor Barry Keoghan.
Screenshots via Google Maps
When was the Bad Bunny Calvin Klein campaign released?
On March 18, Calvin Klein unveiled the global campaign, directed and shot by Italian-American photographer Mario Sorrenti. It’s unclear when the Miami billboard went up.
For your convenience, we’ve attached a map below showing the area where the billboard is located.
Safe travels, and you’re welcome.