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Evidently, Stephen Ross hasn’t quite finished his quest to make the Miami Dolphins the biggest laughing stock in the NFL. Because now that he’s brought in A-list celebrities like Gloria Estefan and Jennifer Lopez to become part-owners of the team, Ross is moving on to phase two: He’s going to turn the stadium where the Dolphins play football into a nightclub!
Over 400 seats and 17 suites in the 300 and 200 levels of the stadium have been cleared out to create a 10,000 square foot space that will look and feel a lot like LIV nightclub at the Fontainebleau Miami Beach hotel. Complete with a pair of bars, private cabanas and tables, dance floor and DJ booth, the space will overlook the west end zone and create a nightclub experience for the fan before, during and after the game.
The SoBe club penthouse-like area was created in partnership with Miami Marketing Group (MMG). Founder and principle owner of MMG, Brian Gordon, keeps it real:
“Ultimately this is South Florida’s football team, and South Beach is a part of South Florida, but South Beach wasn’t always represented in the stadium experience,” … “So what this venue does is iconic of the South Beach experience. It’s South Beach done football style.
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Yes, because when I go to Sun Life Stadium, I want to experience South Beach. Because the actual South Beach is too crammed with people and no parking spaces. So better to lay down $90 to $780 and go get the South Beach experience at the football game. Winning? Pfft. Yea, that too I guess.
But hey, we should all be on board with this idea. Ross wants to bring a “South Beach” atmosphere to Miami Dolphins football games. What a fantastic idea! Of course, that message was apparently lost in translation when GM Jeff Ireland asked potential draftee Dez Bryant if his mom was a hooker last April. That’s more of a “Biscayne Boulevard” atmosphere, Jeff. Silly general managers.
